Sreedharan drew inspiration from the Bhagavad Gita and always shared the message of Gita among Such was Sreedharan’s tenacity to complete a project he Instead of the allocated time period of 120ĭays, the bridge was completed in 76 days. Last girder of the bridge was being hoisted the very same day’. Statement regarding the completion of Pampan Bridge in the parliament, ‘without knowing that the The then minister of state (railways) S.K. Writer narrates is the reconstruction of a bridge called Pampan Bridge, situated near Rameswaram in The Karukaputhur’s village in the district of Palakkad in Kerala. He was born as the youngest son of Neelakantan Moosathu and Ammalu Am ma on 12 June 1932 in It is an inspiring story of an engineer (IndianĮngineering Services), technocrat known as ‘Metro Man’ for his achievements.Īs narrated by Ashokan, Sreedharan’s life in his early childhood was not very sound financially. Ashokan and has been translated fromīestselling biography in Malayalam by Rajesh Rajamohan. Sreedharan, New Delhi: Penguin Books Ltd, 2015, 264 Senior Research Officer, International Management Institute Kolkata &Į-mails: Ashokan, Karmayogi: A Biography of E. The New World of Luxury: Caught between growing On the subject that have been dealt with brilliant examples and illustrations and is a notable contributionīellaiche, J. The book offers valuable insights on the various dimensions Significance of developing strong brand identity that influences consumer behaviour and reinforcesĬompetitive advantage for the companies. Interested in the theme particularly the practitioners and the marketers as it assists in comprehending the The rapid change in technology to make a successful transition into the future. To address various brand management issues with respect to the evolving complexities in the market and The manuscript is a repertoire of research on various aspects of branding carried out in the context ofĬurrent market scenario and presented in a logical and eloquent manner. Thereby ensuring greater extraction of value from its product innovation. It examines how a strong brand enables an innovative company to penetrate a market more rapidly
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